It’s essential to understand what is bringing real value. This article will break down three attribution modeling concepts that can help marketers better understand their campaigns in a complex digital environment.
Time is money" has never had more meaning than it does today. The "attention economy" has become another challenge for advertisers—particularly on mobile devices where users have lower tolerances for attention-grabbing ads.
Shoppers turn to Google to find products that are just right for them. And you rely on Google Manufacturer Center to ensure your products are represented well. In fact, more than 5,000 brands use Manufacturer Center to improve their presence on Google.
The program is part of Facebooks ongoing efforts to boost transparency on its platform and offer an extra layer of security for advertisers to help them ensure that their content does not appear next to offensive or unsavory content.